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It’s no secret that Hailey Bieber is a beauty lover (hello, Rhode). While she’s known for perfecting the art of the lip balm and on-point nail colors, her scent rotation is pretty impressive, too. We can only assume her collection is vast and ever-evolving—she’s the queen of beauty trends, after all—there are a handful of perfumes and mists that are her self-proclaimed favorites.
Will Mrs. Bieber ever create a fragrance of her own? Time will only tell (we’re still waiting on the Eau d’Nepo release). But, until then, we’ll be taking notes from her current roundup of essential scents. Because we know you’re just as curious as we are, we dug deep into the internet archives to find every scent Bieber swears by, from viral fragrant hits to niche finds that’ll elevate your own curation.
Ex Nihilo Fleur Narcotique Eau de Parfum
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Ex Nihilo
Fleur Narcotique Eau de Parfum
Nordstrom
If there’s one fragrance that can be considered Bieber’s verified signature, it’s the Ex Nihilo Fleur Narcotique Eau de Parfum. Previously, the model shared that no matter how many fragrant elixirs come and go from her collection, this floral-forward fragrance always finds a way back into her rotation. “That’s the scent I’ve actually been wearing for a few years, and I find myself always going back to that one,” she said.
This captivating fruity-floral blend bursts with a juicy mix of peach, lychee, and bergamot. As it dries down, a mix of soft jasmine and orange blossom combines seamlessly with warm musk and fresh, earthy moss.
Ex Nihilo Lust in Paradise Eau de Parfum
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Ex Nihilo
Lust in Paradise Eau de Parfum
Nordstrom
Bieber must have quite the collection of Ex Nihilo fragrances. In conversation with GQ, the model revealed that she’s run through multiple bottles of this French Riviera-inspired fragrance, stating she was already halfway through her third at the time (which was 2023, by the way—who knows how many empty glass bottles of this fragrant elixir she’s run through by now). “This fragrance lives up to its name,” she said. “It smells kind of beachy and floral-y. Think a Hawaii kind of vibe.”
Like her other favorite Ex Nihilo perfume, this is a floral blend, but this one has undertones of a solar attitude. Lust in Paradise features hints of pink pepper and peony, elevated by touches of fruity lychee, soft cedarwood, and creamy musk.
Orebella Eternal Roots Parfum
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Orebella
Eternal Roots Parfum
Ulta Beauty
We love it when the girls support each other. In true model behavior, Bieber celebrated with her best friend and fellow runway mainstay, Bella Hadid, for the launch of the latter’s latest addition to her fragrance brand, the Orebella Eternal Roots Parfum. In an Instagram post from the brand, the two spritzed the woody-fruity blend with gusto as Bieber gushed about how much she loves the blend.
What’s in this captivating, alcohol-free scent? A trio of lychee (a common note in Bieber’s fragrance lineup), earthy vetiver, dry/woody papyrus, and hazy birch smoke. The beauty of this fragrance is that it’s spiked with skin-smoothing ingredients like snow mushroom and botanically-derived oils from jojoba, olive, camellia, and shea.
Yves Saint Laurent Libre Flowers & Flames Eau de Parfum
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Yves Saint Laurent
Libre Flowers & Flames Eau de Parfum
Amazon
Nordstrom
Ulta Beauty
Bieber is the face of the Yves Saint Laurent Libre Flowers & Flames Eau de Parfum, so it makes sense that this would be one of her newer favorites. Previously, she told Vogue that this iteration of YSL’s iconic Libre collection is reminiscent of her journey into motherhood. “There is a sexiness to the fragrance, while still feeling very elegant and chic,” she said.
This iteration of the label’s signature Libre fragrance has the same orange blossom and vanilla bourbon base as the original, now heightened with beachy, tropical-inspired notes. With each spritz, you’ll catch a whiff of solar elements like creamy coco-palm tree flower, desert lily, and lavender.

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